Website and Blog Optimization (SEO)
Today, the most popular tool that the users employ to find products and information on the web is the search engine. Consequentially, ranking well in a search engine can be very profitable. In a search landscape where users rarely peruse past the first or second page of search results, poor rankings are simply not an option. Search engine optimization aims to increase the number of visitors to a web site from unpaid, “organic” search engine listings by improving rankings.
How does it help?
Search engine optimization is the process done to generate traffic through search engines. It became a need for websites because 80%-90% of visitors come from major search engines. Higher rankings mean greater number of visitors. The same concept applies to blogs. However, many blog owners are not aware of their chances of being more visible on the web. They just update it once in a while and that’s it. Considering the great number of blogs on the net today, from personal to corporate blogs, all their efforts will just go to waste if they do not optimize it. Yes, blogs can be optimized, too. It should be done for the benefit both of your readers and search engine spiders. Although the process is quite similar with the standard website search engine optimization, it is a bit different. Here are some tips that you can do to start:
Consider the Design
It is not advisable to use the default template being offered by blog publishing sites. You wouldn’t want to bump into a girl in a party wearing the same dress, do you? Same thing goes to blogs. You can hire a designer to do the work for you. If running a tight budget, you can always look for free templates offered by web design companies and you can customize it a little to make it unique.
Optimize the Tags
Use the most substantial phrase for your blog in the hard code of the title tag. Also, you have to double check that each entry’s title appears on the tile tag. This is sometimes overlooked.
You should always use your keywords in the blog post titles and categories. You can also use many categories in one entry if appropriate.
It is best that you have RSS subscription button available on your blog. This would be more convenient to your readers because it will publish your recently updated work. If your blog publisher don’t have RSS automatically available, there are RSS feed button creation tool on the net. But make sure that you place it where the readers can easily see them. You can put it in your sidebar. It is already on the blog owner’s prerogative if he/she wants to full or partial RSS.
Because there are some people who are not familiar with RSS feeds, go the extra mile and offer them something else with the same benefits. I’m talking about You can have your blog post via email. Free tools are also available online to do this.
Introduction about the blog post is sent out via RSS feed. Make sure that it is compelling to enough to make your readers want to have more of it so that they would click the “more” button and read the entire article. Therefore, it should be interesting.
Check your CSS
It is common that blogs come with overwhelming amount of CSS or Cascading Style Sheets. The solution to this is to place it in an external CSS file to avoid clutter in the main template and for the main entry not to go further down.
Keywords-rich Anchor Texts
In placing links in other sites/blogs and even in putting internal links, make sure that you are using keyword-rich anchor text. Remember that it is always better to use your keywords than “click here” or “more”. It would benefit you when search engine spiders crawl your blog.
Keep Your Posts Bonded
If your blog post is somehow connected to your previous posts, link them to each other. The idea is that if your reader is interested in this particular topic, then he/she probably can also be entertained of a different story with the same subject matter. You can use Related Posts Plugin for this.
Do the same in other blogs. If you see a blog entry or an article on the same issue, make them knowledgeable of your existence by placing a link going to your post.
Purchase a Domain
We all know that blog hosting companies will only be around for such a time. Once they close their business, they will be closing your blog as well. If that happens, where will your loyal followers find you? Or there are change in the domain of your blog host, it will surely affect your rankings.
In case you have limited resources and can only settle to free hosting companies, look for those who offer to display your own domain rather than displaying their own like WordPress and Blogger.
Proper URL Naming Convention
It is always a bad idea to use dynamic URLs whether on websites or blogs. You should always take advantage of any chance you have to use keywords, without keyword stuffing, including this one. Meaning, instead of using “www.xyzblog.com/?246”, you can consider “www.xyzblog.com/blog-post-keywords-here”. When you cannot do anything about it, use mod rewrite.
If your blog is just a part of a website, it is not ebough that you a have a link going to your blog’s main page. Use the sidebar to syndicate your new posts because the visitors of the website might get interested in your articles if they see the titles.
Fast Page Load
The amount of time involved for a page to load all depends on your host. There are some blogs that takes about half a minute just from the snippet of RSS feed to the full article. You can lose a lot of readers just because of this reason alone.
Moderated Trackbacks and Comments
Spammers are everywhere. They always find a way to abuse your blog by putting non-sense comments with links going to their website. It is annoying and it can also affect your rankings. There are numerous tools available online which you can use to moderate and avoid comment and trackbak spam. Don’t just create a blog to share great information or to prove that you know a lot about the field you are into. Do not settle on the number of followers your blog has. Start to optimize now and see the great changes on the next few months.
SEO consulting is a good option if you are not fully confident about looking for a part of the SEO service like forum posting or article writing. It is a safer choice that can provide you with a lot better insight into the kind of actions you could take to best promote your website or online store. Search Engine Optimization consulting will make sure that you are getting good SEO advice from an SEO expert who has the relevant experience in the SEO field and known the ins and outs of how search engines work. It is a good idea to learn from these SEO professionals at least for the first website you are promoting. When you are in the process of deciding whether you should take on SEO consulting services or not, you should take into account the significant benefits that it can bring you. First and foremost, if you have an SEO expert to talk to, he or she would be able to share with you the knowledge he has gained in the field over the years and will be able to give you great ideas as to how you should best promote your site. If you are paying the Search Engine Optimization consulting company, you are free to ask their representative all sorts of questions as to how you can get an edge over your competitors.
In the end your goal is to promote your website so if you can get help from an SEO expert who has a proven track record, you can be sure that you will be leaving your competitors far behind. If you blindly go for an SEO consulting service you may have no assurance that your website will be successful so you have to make sure they know their business. Checkout the portfolio they have or speak to customers they have worked with. But if you select a Search Engine Optimization consulting company based on their proven work experience you should have absolutely no problem and the money spent will provide you with good returns in no time at all. There is no doubt that the benefits far outweigh the alternatives. Most Search Engine Optimization consulting experts will advice you to include the desired keywords in your web pages and use them for meta tags as well. Also, link building is a very important way of increasing your search engine page rank. This is simply putting relevant content like articles with the desired keywords on some high ranking websites with links back to your website. This way your web pages get indexed and you get traffic from these high ranking pages too when people read your articles and click on the links in the resource box.
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.
The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google’s founder Larry Page. As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.
What are the greatest differences in search engine algorithms?
Google places a significant amount of emphasis on inbound links to your website. The value of these inbound links are measured based on their Google PR. The more links you receive from high Google PR web pages, the better your search result placements will be for a given keyword or search term.
Yahoo places emphasis on website URLs, meta tags, and keyword density. These factors can be analyzed on any website with a limited amount of effort, allowing Yahoo to quickly and easily rank websites properly.
How you can optimize your website for both Google and Yahoo!
The challenge all website owners face is making the most of their optimization efforts. When thinking about search engine optimization, you need to cover all the bases. To do so, pay particular attention to the following guidelines.
Keyword Targeted URL. If your website URL doesn’t contain your keywords, consider purchasing a new one or creating a new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm). Having your keywords in the URL helps improve both your Yahoo and Google search results. Yahoo weighs the website address as an important ranking factor. Google values a keyword rich URL when third party websites place a link to your site using nothing but a web address.
Meta Tags. Although not as important as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Make sure that your meta tags are complete and include your keyword phrases in the title, description, and keyword tags.
Keyword Density Between 6 – 8%. Although much has been written about the importance of keyword density remaining between 2 – 3%, Yahoo looks for sites with keyword densities as high as 8%. Don’t be afraid to include your keywords throughout your webpage content. Make sure however, that your keyword density is not more than 8%.
Link Building. This is the most important factor for increasing Google search result placements. Develop a link building campaign and give other sites a reason to link to your site. This may include free downloads, tools, or other valuable resources.
Site Map. Publish a sitemap. This makes it easy for search engines to spider your website and access all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date.
Optimizing for both Google and Yahoo can be challenging. Following basic seo principles and working to develop incoming links can help you reach the top of the largest search engines. Apply these techniques regularly to see the greatest results.